ACC constantly strives to be a part of the wave of change in the textile and clothing industry. We understand and value this ever-evolving industry and have ascended with the tides of change. We have adapted to this scenario and creating a balance between fashionable and functional clothing has been one of our core values from the start.

At ACC, we believe in the never-ending process of learning. From the inception of our brands, we have had a continuous learning process that has reflected in our work. The knowledge that our people acquire help them to understand the needs of our customers better. We have been able to build better resources and accessed new areas of development, right from designing, developing new products and selecting fabrics to lead this evolution.

The shift to what is referred to as a ‘knowledge society’ has been crucial at ACC. We yearn to move beyond mere product innovations and focus on service improvements as well. We push the knowledge and competencies of our people to mutually reinforce each other. On one hand, knowledge becomes consolidated when it is used and, on the other, the exercise of competencies entails the acquisition of new knowledge. Over and above basic production, key knowledge such as expertise building in different areas of development, an increased knowledge of business, building employee autonomy and providing a strong sense of purpose leads us to the dream of being an empowered knowledge organisation.

We as a company aim to reach world class standards. With an ever-increasing nation-wide presence, ACC endeavours to focus on the quality of both our products and our people. We are inspired and motivated by global industry leaders and create products worth world-class competition

ACC has been and always will be people-centred. We are who we are today because of the people who have been the driving force that has turned our dreams to reality. Our professionals strive to become experts in their field. This sets them apart from the rest of the crowd from the same industry. We have pioneered a change in the existing aristocratic textile industry by moving towards a people powered culture. With a stalwart set of work ethics, we build and encourage professionals to be their best and take pride in an inclusive work environment.

The crux of our company will always be a passion for clothing. All our actions are directed at innovating and creating clothing that make an impact. ACC strives to be a reliable brand which transcends seasons and styles. We value individuality and with the astounding advancement in technology in the field, we work towards exceeding expectations in every product, from start to finish.