Every great business idea is born out of the thought of trying to address a new problem or a new demand. Likewise, Scribbles was started with the thought of addressing the new demand for conceptual school uniforms. This thought process is now institutionalised and established. We are constantly on the lookout for challenges and opportunities and venture into new. We have put down roots in the South as a design innovation company; this is the same we strive to do nationwide. The challenge for ACC is one of innovation and internationality: a way to join our culture with our industry through communication, which no longer takes only the traditional forms, but seeks to become a vehicle for the “intelligence” of an enterprise.

At ACC, we focus on building an organisation with creativity and innovation as its core. We take pride in finding the best way to build a service, product, market or people. We combine human centred design with technology to deliver compelling products to our customers which transform our business. These are mapped against the capabilities and culture of our clients for better customer service. We look for new markets or business opportunities that present us with innovative challenges. We build a complete ecosystem by collaborating across various sectors to create a shared vision into the future of institutional clothing. We build products and ultimately a society. Our team’s intent is to build a whole new networking terms of product development, sourcing, business development and expansion. This has led to an organic and indigenous approach in addressing the new market demand of projecting a certain company’s image, professionalism and increasing brand identification to outshine competition in the form of smart and chic work wear. Similarly we apply our expertise in setting up a prototype of new business model of high quality in small numbers. We continually and extensively engage with educational institutions and organisations to assess and meet our people’s needs by analysing possible solutions that add to the knowledge and learning of our company.

The fashion industry is in a state of constant change. It is defined by style and trends in a particular period of time. We are at an advantage where we create our own market due to the nature of the industry. We up cycle trends and create new potential. We are fortunate that the market we cater to has a predictable revenue stream and a sales frame work of business that generates consistent and reliable revenue streams quarter in and out. We see the market as an opportunity to bring appealing products to tap into new unexplored markets. The capability to bring about a change to the market is backed by our team of artists, designers and technologists who take on a fresh approach to the field of fashion. Our edge over the market is the fact that we stick to our roots; our nucleus is our culture. We conceptualize build and grow above-ordinary experiences that have the potential to fundamentally change the market.

Innovative ideas are of value only when are they turning into reality. Managing the vision of ideas and turning them into a business is what defines us. We manage and incubate these ideas by anticipating the future and attempt to balance the goals of the company while making it sustainable in the long run. This may seem paradoxical but we have created a business cycle which has helped us successfully manage business on a small scale. This is the constituent which our skilled professionals apply that can be used on a large-scale as effectively. With this strong understanding and the culture of experimenting with emerging technologies, we guide consumers to evaluate the art of the new. We manage to set a road map that is technically scalable and cost effective, with practical strategies that can be realised and will deliver value.

The challenge of competence, competitiveness and renewal is an ever present problem in the fashion industry. This sector is undergoing severe changes and we move to implement this change as early as possible which is the advantage we have over the rest of the market. We have the competence to respond to the changes with the right requirement. Our competitiveness is based on strong expertise. The implementation and the adaption of these changes are possible because of our talented professionals who create a strong infrastructure. Learning from various business models we engage in the development of expertise which requires constant investment in high level education, research and innovation system and in order ensuring an enduring foundation of knowledge and innovation. On a long run this guarantees the identification of core competencies, distribution of tasks more efficiently and realise the full potential we can grow to be. With our insight into the innovation we have the capability to make improvements with new developments and new products re - applying the knowledge in different areas.